It really is quite simple, build a heart shape out of Lego pieces, no matter how big or small, intricate or basic, post a picture of it on social media and in return a needy child somewhere in the world will receive a Lego set.īack for the seventh year, the initiative was launched by presenter and author Katie Piper at London’s South Bank yesterday (Tues). The LEGO Group is bringing back it’s Build To Give campaign and is offering the public the chance to join in and embrace the spirit of Santa.
While for many families Christmas is a magical season filled with gifts and games galore, it will be a difficult time for others this year, especially for those with young children.
If the gift of giving fills your heart with joy, then dust off your Lego bricks and earn a special play present for a vulnerable child.